September 14, 2009
Monday with Marley

 

My wife says I have Creative Diarrhea. 
Perhaps she's right.


So,I'm going to give some of this abundance away, to you.
 
Three free, unique, creative ideas, expressed in detail; Each will make you a Millionaire.
 
IDEA No.1:     Take a specialty grocer. Squeeze him into five thousand square feet. Stack the shelves smartly and extra tall. Funkify, to the max, the interior. Let it titillate, tantalize and tell tall tales. Celebrate eating as art. Mystify the drinking of wine. Put the grocer at the end of a long, super-cheap, pre-fab, metal Quonset Hut, so people have to walk a hundred plus feet down the shaded volume to enter the store through floor to way-high-ceiling, glass. On Saturdays, invite farmers to drive directly into the long, hanger-like space, park along the sides, open their tailgates and sell their growies. Invite artists to set up booths down the center of the space. At five o-clock, the grocer buys what wasn't sold. The artists pack up for a week. At six, push a button and a six-hundred-square-foot stage lowers from the lofted ceiling. A huge movie screen drops as backdrop. Play the Worst B-Movies of All Time. Sponsor a Treky's Trek-Fest. Hang a huge model of the USS Enterprise over the stage. Stage Shakespeare in Texas. Hire the Doobie Brothers and Michael McDonald. Charge thirty bucks a ticket. The place holds five hundred people. And they are thirsty and hungry and, did I mention, there's a grocery store, just waiting, right there? See the big smile on the grocer's face? You have created the first, of many, "Marketheaters" -grocer, farmer's market and art bazaar and theater- Synergistic, multi-use, fun-houses. Like Seven-Eleven, only without the noxious gas pumps and crappy food.
 
IDEA No. 2:    Call your new venture, "youmakethevideo.com". Be the first one in e-commerce to charge for UPLOADING videos on-line. Look at the impact of American Idol and America's Got Talent. There are hundreds of thousands of people who want to have the world judge their talent and who are willing to pay to be judged. Sell on-line, "Talent Credit Cards" for $100, $50 and $25. Want To Be Famous (WTBF) people pay only $5 per up load of their own, home made music video (comic or any talent genre video) until their "Credit" is spent. You get the money up front. They get to have the world see them, hear them and vote on them. "You-tube" a matrix of a dozen performers at a time, get paid a penance (times millions) for people to down-load and vote. Every WTBF calls aunts, uncles, cousins and friends and begs them to web-out to all their friends and vote for the one and only. On a monthly basis, add up the votes and select the top WTBF person. Fly them out with a friend in a private jet to a state-of-the-art recording studio. Put them up in a swanky hotel. Hire a famous musician (or other talent genre) to work with them on their "piece". Treat them like royalty. (You will get their royalties.) Video tape everything. Repeat this twelve times. Have a year-end SUPER-TALENT show on cable TV. Maintain all rights to market the twelve hits. Home Run.

 
IDEA No. 3:    Get other people to buy you a hotel. In the hotel industry, a hotel room is called a "key". Buy a unique piece of property, topographically challenged, a left-over from some other deal, a weirdly shaped, "useless" parcel ... but it has to have a view of the water or be on the water or has to have something very special, very close to it. Have a mobile home manufacturer construct for you, a very small, under four hundred square foot unit, modular, mobile, "key". Design it extremely sexy. Make it fourteen feet by twenty eight feet long. (You are now exempt from any law prohibiting transportation or any licensure whatsoever in any State.) Sell each "key" to an investor for $125,000. (It cost you only $35,000.) Rent a "spot" for each key on your "special property - perfectly located" to each investor for $1.00 per year for five years. Create a smart and sexy web site. Rent the units out as a hotel/retreat. Give each investor 40% of the gross. Keep 60%. Remember, these are NOT REAL ESTATE and so may be depreciated. The investor owns the "key" and the KEY to the "key" is that the rate of return to the investor multiplies logarithmically, as the investment is depreciated against taxes. 
 
I have given you three great ideas. Each will make you a millionaire.
 
I bet you though, nobody who reads this, acts on it. I bet you that most of you didn't even read these three ideas in detail. 
 
Roy Williams, the Wizard of Ads, stated the following:
 
"It is the first person to take action who gets all the applause: the rest just sit back and cry, "He stole my idea!" Though the world is overflowing with good ideas, people with the courage to act are rare."
 
Roy goes on to tell how Thomas Edison was not the first person to invent the electric light bulb. Several other brilliant inventors had already proven the concept. Edison acted first. Edison won. Edison became a very wealthy man because he acted on a good idea.
 
I'm acting right now on Ideas Number 1 and 3. Beat me to the finish line though on any of them and I'll be the first to toast you as somebody who Dared To Dream Out Loud!

See if you can find Idea #1 and Idea #3 on this map!

 

   
 
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